Social media optimisation (SMO) and social network SEO are all about developing a credible presence on the main social Top Source Media networks. By leveraging the inherent traffic potential in the enormous social media network membership, there is the potential to expand your reach into areas that other advertising mechanisms don’t reach. Your business can communicate with customers in new ways, bypassing traditional print media and interacting directly with your consumers. 2. Social bookmarking may harm your search engine ranking! Social bookmarking is the current revolution on the web - essentially, it’s almost a way of bypassing the Search Engines and finding things based on referrals by other people. Currently, if you like a site, you "bookmark" it for your personal use. "Social" bookmarking is an extension of that, where you can share what you like/dislike with the world. Sites like Digg, Yahoo Search, Reddit, Furl, StumbleUpon etc. can generate large amounts of short-term traffic, which can be great if you need publicity for a particular event/product/service etc. Write a review, post it on your site or blog, and then use Social Bookmarking to help make more people aware of it.
If they like it, they "tag" or endorse it - it’s viral… It’s not about direct sales pitches, it’s more about sharing knowledge… Social bookmarking can increase the traffic to your site. We have more tips on WordPress website optimisation for you too. The fact that each new bookmarker could tag your site with new keywords demonstrates the viral nature of the potential visibility at the social bookmarking sites. This viral publicity growth could put your site in front of growing numbers of visitors. But it’s a short-term traffic burst. Social bookmarking may harm your search engine ranking! Bookmarks are links to your site. If you receive multiple links from multiple low-quality social bookmarking sites, your own search engine ranking could hit new lows! Google treats these links just like links from low-quality SEO-friendly directories. You may need an expert SEO consultant to analyse this aspect of your website. Since Google revised its Webmaster Guidelines, it has become extremely risky to actively seek out new links in any way, shape or form.
Google advise that you do nothing to attract links other than provide first-class content on your website. They will ‘tag" your new bookmarks with relevant keywords established via keyword research. During the period the bookmark remains on the front page (new submissions go there), visitors can see the description, and if it is intriguing, may click through to see what it is all about. If the topic of your site interests these visitors, they might add their own bookmarks pointing to your site, along with their own tags. These add to the links pointing to your site. Users of social bookmark sites search for information using tags. If your submission has been tagged with the words they are searching, either originally or by new bookmarkers, it could be displayed to users who search using those particular tags. These bookmark sites are reputedly visited by millions of visitors every day! Social bookmarking is viral publicity, the online equivalent of word-of-mouth which can help you to reach thousands of "new" people! There are very few Social Media websites that have earned respect, credibility and trust. All of the others are visited by Google and links to your website are found. They are then (dis)credited as participating in a manipulative link-building scheme. Your website rankings are downgraded, your traffic plummets and you are left wondering how to reverse the Penguin links penalty. Ben Kemp is a veteran SEO consultant and IT strategist with over 28 years of industry experience. Operating as 'The SEO Guy' since 2006, Ben began his career in 1987 and was an award-winning IT Manager by 1994 before transitioning to full-time SEO in the pre-Google era of 1997. Specialising in technical WordPress SEO since version 1.5 (2005), Ben provides high-performance audits and organic growth strategies to a global portfolio of clients . Connect with Ben on LinkedIn, Facebook or WordPress.
What are the best WordPress maintenance services for NZ businesses? The best WordPress maintenance services combine proactive core updates, plugin compatibility testing, and active security monitoring into flat-rate monthly or annual plans. Choosing a premium WordPress website management services package ensures that your software updates are tested safely in a staging environment. This prevents critical site crashes, data loss, or theme vulnerabilities from occurring on a live site. What is typically included in WordPress website maintenance packages? Plugin and theme audits help prevent plugin conflicts and patch known security vulnerabilities. Database and load speed optimisation by regular cleanup of overhead data, page/post revisions, and spam comments to maintain fast loading speeds. Malware protection requires uptime tracking, web application firewalls, and daily security scans. Automated backup to secure cloud storage - these daily offsite backups ensure your website can be fully restored rapidly if an update fails or data or files are corrupted. Most "managed" hosts are automated; on business plans, I provide a manual, human-led audit of every update I perform.
